Semester 2: Competition

To kick off my research, I looked at what the competition offered. There are several furniture brands prevalent in both NZ and Australia, with some being based and manufactured in NZ. I looked at Raeco, Distinction, Class*, Sebel and Furnware. Of those brands, only Class* and Furnware stood out to me. Furnware had a huge emphasis on ergonomics, while Class* positioned itself as a higher end furniture provider. I conducted an analysis on each brand, plotting down their market position and what they're offering, as well as reflection on their design style.

Doing this is helping me to work out what I am offering, what I NEED to offer, and where my product could sit in the market.